Custom Creations Collection
Witch Halloween Treat Bag
Mom and Me Apron Set
PhotoDirection - Talent
FTD/Provide-Commerce, San Diego, CA 2013 – Present
Creative Director – Personal Creations, Gifts.com, Red Envelope
Set and implement the creative vision for the Personal Creations brand creative team and
creative processes for all print and electronic media across multiple channels. Primary focus on the ideation, presentation and execution of individual brand assets and all marketing campaigns while ensuring the profitability and creative quality of each consumer touch point.
Drive the creative growth and the operational readiness of the team both internally and
externally while fulfilling the brand promise and value proposition to our target audience.
Direct a team of 6 internal and 11 external staff members, comprised of Creative Directors, Art Directors, Designers, and Writers. Develop and maintain an annual budget of $1.5MM